Effective Jewelry Display

Marketing

On Displays: Setup Magic

On Displays: Setup Magic

Don’t fall into the same-old thoughtless presentation of your cases. Setting up the showcases in a jewelry store each day before opening can easily become a mechanical effort, done without thought in a mindless sort of way. Take the stuff out of the bins, place it in...

On Display: Maximize Case Space

On Display: Maximize Case Space

A simple formula tells you a sales goal for every case in your store Industry reports will tell you that the average independent jeweler has about 2,000 square feet of store, of which 1,300 square feet or so is selling space. The same JA report puts the average sales...

Ask INSTORE: August 2006

Ask INSTORE: August 2006

Easy ways to clean suede, finding a good appraiser, and taking a fresh grip on handshakes. Homespun solutions can spiff up suede displays I want to get my displays looking nice before the fall weather sets in. What are some good cleaning solutions for suede and...