If a man walks into a jewelry store during any time of the year (except for early February, early May or December) odds are he is looking for a gift for a woman as a birthday or anniversary present. For many men, a jewelry store is a foreign environment. His goal is...
One of the beautiful aspects of computer management systems like The Edge are the in depth reports that can be created. This particular report is a goldmine for the retail jeweler when it is used by a knowledgeable reader. It is similar to receiving the results of...
Chain jewelry stores sell a majority of their merchandise through financing. When you simply have a sign in your case saying “We offer in-store financing” it is nice but ineffective. Use a sign that contains the approximate monthly payment for the price range of the...
Industry reports will tell you that the average independent retail jeweler has about 2000 sq ft of store, of which 1300sq ft or so is actual selling space. The same JA report has the average sales volume as $750,000 in volume. Simple math tells us that this mythical...
Words have power and adjectives are the most powerful of all. If someone tells a woman she looks “Nice” they will get a response. The response will be stronger if the compliment is that she looks “Beautiful.“ it is even stronger if the word used is “Spectacular or...
Years ago, my wife and I attended a very interesting and thought provoking seminar by Dr. Wayne Dyer on “The power of intention.” His point, know where you are going before you embark on your journey and keep your destination in mind as you go.
THE SUCCESS of thoughtfully implemented “Good-Better-Best” (G-B-B) pricing strategies has been proven beyond dispute. Look around. Airlines offer coach class seats with variable options. Allstate offers auto batteries with warranties ranging from 12-48 months at...
On this page, we have posted links to an assortment of articles written by members of our team and a few others that we felt are excellent sources of ideas. Read and learn. https://instoremag.com/10-jewelry-display-mistakes-to-avoid-during-the-holidays...
How do you display loose gemstones securely and attractively? Let’s start with security. Every store’s circumstances are different, but placing loose stones in small trays of no more than three and spreading the trays throughout the case is a good way to deter...
Help your customers — and your sales — with specific gift selections. In November, I had reason to go into the local Lowe’s home improvement store near my house. I was struck by the way the main aisle was filled with holiday gift ideas. Wooden birdhouse kits for the...
