Grab your customers’ attention from afar with an intentional focal point, and watch them walk towards it.
Effective Jewelry Display
Marketing
Wanna sell more? Learn to “Think like a customer”
Ever visit a website in search of a solution or to make a purchase and after a few minutes of difficulty, finally “just give up” because the site is so confusing, cluttered or just poorly designed that it just isn’t worth the trouble? Why does it have to be so...
Looking without seeing
During a recent trip to a conference, a friend asked me to stop by his jewelry store for a quick analysis of his displays and perhaps a few suggestions on how they could be improved. Sales were flat and he was looking for help.
How to avoid the top 10 mistakes jewelers make in their displays
I spend a lot of time in jewelry stores! As a visual merchandising consultant, I am in all types of retail stores all around North America each week. Here are the most common display mistakes I see each day.
Ask yourself “Why?” and watch sales increase
Anyone that spends much time around young toddlers has likely experienced that beautiful age in which the child constantly asks, “Why?” when responding to any instruction. The redundancy in which the question is asked can drive a parent to resort to that catchall answer, “Because I said so!”
The 20-40-40 Rule
One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are sure to make it more difficult for your buyer. Make it easy to see – and to buy.
My Store Monitor/My Store Menu
My StoreMonitor is an effective way to put your store TV to work for you selling your store services and actual jewelry pieces you have in your showcases. For only $99 per month, (with no contract!) you receive a new, professionally-created slideshow of 50-100...
Store Interior Ideas
LJCS is pleased to have worked with the best Store Interior designers in the industry today. Ruth, Jesse and Leslie all do excellent work. Details, styles, offerings and fees vary between them, but each is an expert worth considering. We are including a few images of...
Deal of the Day (or Week or Month) Promotion
Everyone like a good surprise that appears to offer a great deal. Lowes uses the concept in their big-box home improvement store by featuring a special item at a special price each day. You needn’t get that detailed to copy this promotion. Pick a piece of jewelry you...
The “What’s New?” Promotion Concept
No one likes to shop at a jewelry store that never has any new merchandise. Many stores have a constant source of new pieces arriving weekly but they do a lousy job of communicating “What’s new?” to the customer. LJCS customer solve this dilemma by using a whiteboard...
