Ever visit a website in search of a solution or to make a purchase and after a few minutes of difficulty, finally “just give up” because the site is so confusing, cluttered or just poorly designed that it just isn’t worth the trouble? Why does it have to be so...
During a recent trip to a conference, a friend asked me to stop by his jewelry store for a quick analysis of his displays and perhaps a few suggestions on how they could be improved. Sales were flat and he was looking for help.
I spend a lot of time in jewelry stores! As a visual merchandising consultant, I am in all types of retail stores all around North America each week. Here are the most common display mistakes I see each day.
Anyone that spends much time around young toddlers has likely experienced that beautiful age in which the child constantly asks, “Why?” when responding to any instruction. The redundancy in which the question is asked can drive a parent to resort to that catchall answer, “Because I said so!”
One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are sure to make it more difficult for your buyer. Make it easy to see – and to buy.
My StoreMonitor is an effective way to put your store TV to work for you selling your store services and actual jewelry pieces you have in your showcases. For only $99 per month, (with no contract!) you receive a new, professionally-created slideshow of 50-100...
LJCS is pleased to have worked with the best Store Interior designers in the industry today. Ruth, Jesse and Leslie all do excellent work. Details, styles, offerings and fees vary between them, but each is an expert worth considering. We are including a few images of...
Everyone like a good surprise that appears to offer a great deal. Lowes uses the concept in their big-box home improvement store by featuring a special item at a special price each day. You needn’t get that detailed to copy this promotion. Pick a piece of jewelry you...
No one likes to shop at a jewelry store that never has any new merchandise. Many stores have a constant source of new pieces arriving weekly but they do a lousy job of communicating “What’s new?” to the customer. LJCS customer solve this dilemma by using a whiteboard...
If a man walks into a jewelry store during any time of the year (except for early February, early May or December) odds are he is looking for a gift for a woman as a birthday or anniversary present. For many men, a jewelry store is a foreign environment. His goal is...
