I conducted a seminar for INSTORE entitled, "The top 10 display mistakes jewelers make when reopening their store." This 1 hour seminar contains many observations and suggestions as well as "How to fix this...." for each mistake....
Effective Jewelry Display
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Great idea for under $100!….It’s “What’s new?”
Jewelry stores are vibrant, organic places. There is new merchandise coming in and going out almost everyday. The kiss of death for a retailer occurs when a customer perceives a store as having “Nothing new.” You can avoid that perception by putting a sign near your...
Why a “Good-Better-Best” merchandising strategy pays off in more sales and profits.
THE SUCCESS of thoughtfully implemented “Good-Better-Best” (G-B-B) pricing strategies has been proven beyond dispute. Look around. Airlines offer coach class seats with variable options. Allstate offers auto batteries with warranties ranging from 12-48 months at...
Display topic articles from INSTORE magazine
On this page, we have posted links to an assortment of articles written by members of our team and a few others that we felt are excellent sources of ideas. Read and learn. https://instoremag.com/10-jewelry-display-mistakes-to-avoid-during-the-holidays...
The Right Way to Display Loose Gemstones
How do you display loose gemstones securely and attractively? Let’s start with security. Every store’s circumstances are different, but placing loose stones in small trays of no more than three and spreading the trays throughout the case is a good way to deter...
On Merchandising: The Gift of Ideas
Help your customers — and your sales — with specific gift selections. In November, I had reason to go into the local Lowe’s home improvement store near my house. I was struck by the way the main aisle was filled with holiday gift ideas. Wooden birdhouse kits for the...
On Displays: Setup Magic
Don’t fall into the same-old thoughtless presentation of your cases. Setting up the showcases in a jewelry store each day before opening can easily become a mechanical effort, done without thought in a mindless sort of way. Take the stuff out of the bins, place it in...
On Display: Maximize Case Space
A simple formula tells you a sales goal for every case in your store Industry reports will tell you that the average independent jeweler has about 2,000 square feet of store, of which 1,300 square feet or so is selling space. The same JA report puts the average sales...
Ask INSTORE: August 2006
Easy ways to clean suede, finding a good appraiser, and taking a fresh grip on handshakes. Homespun solutions can spiff up suede displays I want to get my displays looking nice before the fall weather sets in. What are some good cleaning solutions for suede and...
