Anyone that spends much time around young toddlers has likely experienced that beautiful age in which the child constantly asks, “Why?” when responding to any instruction. The redundancy in which the question is asked can drive a parent to resort to that catchall answer, “Because I said so!”
One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are sure to make it more difficult for your buyer. Make it easy to see – and to buy.
You can give your showcases a new look for about $35 each by rewrapping your floorboards. It is really easy and even the best materials will allow you to do the job for a minimal cost per case. My suggestion is that you use the same fabrics display firms use for their...
There are two major problems with aging inventory. • First and foremost it stops you from buying the stock that does sell • Second, it monopolizes resources that could be put to better use. You didn’t acquire this problem in one day and you can’t solve it in one day....
Over the last few weeks, I have been spending more time out in stores working with independent jewelers to increase their bottom-line profits by improving their displays and overall visual merchandising. I find however that many of the stores I visit have...
Ever visit a website in search of a solution or to make a purchase and after a few minutes of difficulty, finally “just give up” because the site is so confusing, cluttered or just poorly designed that it just isn’t worth the trouble? Why does it have to be so...
The use of rolling bakers carts is an effective way to transport your displays from your sales floor to a vault or safe each day. It can reduce your handling of the displays significantly lengthening their useful life. The best source I have found for these supplies...
How often have you heard the phrase…. “Little things mean a lot?” As a jewelry visual merchandiser, the phrase is one I repeat often because it is certainly true in its application to the retail merchandising of high-ticket items. The details evident in your...
Years ago, my wife and I attended a very interesting and thought provoking seminar by Dr. Wayne Dyer on “The power of intention.” His point, know where you are going before you embark on your journey and keep your destination in mind as you go.
Grab your customers’ attention from afar with an intentional focal point, and watch them walk towards it.
