The following is a reprint of an article by Larry Johnson that appeared in Canadian Jeweller magazine. Please tell me a story about this merchandise Rarely does a week go by at our house when we do not get some kind of charitable solicitation in the mail. Children...
The integration of vendor-provided displays into an independent store’s presentation....... There are many words written about the power of branded jewelry and its draw. A store with a vendor branded showcase full of merchandise has great appeal to the public. That is...
THE SUCCESS of thoughtfully implemented “Good-Better-Best” (G-B-B) pricing strategies has been proven beyond dispute. Look around. Airlines offer coach class seats with variable options. Allstate offers auto batteries with warranties ranging from 12-48 months at...
On this page, we have posted links to an assortment of articles written by members of our team and a few others that we felt are excellent sources of ideas. Read and learn. https://instoremag.com/10-jewelry-display-mistakes-to-avoid-during-the-holidays...
Don’t fall into the same-old thoughtless presentation of your cases. Setting up the showcases in a jewelry store each day before opening can easily become a mechanical effort, done without thought in a mindless sort of way. Take the stuff out of the bins, place it in...
A simple formula tells you a sales goal for every case in your store Industry reports will tell you that the average independent jeweler has about 2,000 square feet of store, of which 1,300 square feet or so is selling space. The same JA report puts the average sales...
Easy ways to clean suede, finding a good appraiser, and taking a fresh grip on handshakes. Homespun solutions can spiff up suede displays I want to get my displays looking nice before the fall weather sets in. What are some good cleaning solutions for suede and...
