Effective Jewelry Display

Displays

Display Element Color Ideas

Display Element Color Ideas

There are many color options in use around the jewelry industry. This portion of our site shows you different colors of displays to prompt your thoughts about what will work best in your situation. Most of these fabrics are from CW Fifield. Call Larry Johnson at...

Displaying Estate Merchandise

Displaying Estate Merchandise

For most retailers the sale of estate merchandise is a very profitable category. I frequently see margins approaching 60-70% in these cases. I think displays in these cases should be a bit different that in other parts of the store. I suggest the displays can be a bit...

Your Grandfather’s Window Display

Your Grandfather’s Window Display

It IS your grandfathers jewelry display. Seventy-five years ago, retailing was a lot simpler. You had a store on a busy street and your customers walked by, stopping in when they wanted to purchase. Your store windows were the cornerstone of your marketing effort....

How To Clean Your Displays Effectively And Without Damage

How To Clean Your Displays Effectively And Without Damage

Cleaning and restoring your jewelry displays There is no argument that displays are an investment in success. Treated carefully, display components can last a relatively long time and generate sales for years.  Conversely, displays subjected to frequent use...

The Front 6″ Of Your Showcase and How To Use It Properly

The Front 6″ Of Your Showcase and How To Use It Properly

A common mistake jewelers make when setting up their showcases each day is pushing merchandise too far toward the front (Customer side) of the showcases. Maybe this results from having too much merchandise on possibly the wrong elements and needing all the space...

How To Wrap A Showcase Floorboard

How To Wrap A Showcase Floorboard

Wrapping a floorboard with new fabric is one of the least expensive and quickest ways to give your cases a “new look.” It is important, however, to use quality fabrics that are made for display use to avoid a potential catastrophe. I strongly suggest fabrics from CW...

Tell Me A Story In Your Showcase

Tell Me A Story In Your Showcase

The following is a reprint of an article by Larry Johnson that appeared in Canadian Jeweller magazine. Please tell me a story about this merchandise Rarely does a week go by at our house when we do not get some kind of charitable solicitation in the mail. Children...