Displays

There are many color options in use around the jewelry industry. This portion of our site shows you different colors of displays to prompt your thoughts about what will work best in your situation. Most of these fabrics are from CW Fifield. Call Larry Johnson at...

For most retailers the sale of estate merchandise is a very profitable category. I frequently see margins approaching 60-70% in these cases. I think displays in these cases should be a bit different that in other parts of the store. I suggest the displays can be a bit...

There is a very specific way to set your merchandise up in a showcase. When using platforms in your case, always put the piece you want most to sell in the back center of the case.

It IS your grandfathers jewelry display. Seventy-five years ago, retailing was a lot simpler. You had a store on a busy street and your customers walked by, stopping in when they wanted to purchase. Your store windows were the cornerstone of your marketing effort....

Cleaning and restoring your jewelry displays There is no argument that displays are an investment in success. Treated carefully, display components can last a relatively long time and generate sales for years.  Conversely, displays subjected to frequent use...

A common mistake jewelers make when setting up their showcases each day is pushing merchandise too far toward the front (Customer side) of the showcases. Maybe this results from having too much merchandise on possibly the wrong elements and needing all the space...

Wrapping a floorboard with new fabric is one of the least expensive and quickest ways to give your cases a “new look.” It is important, however, to use quality fabrics that are made for display use to avoid a potential catastrophe. I strongly suggest fabrics from CW...

Using your head when setting up the showcase!