Ever visit a website in search of a solution or to make a purchase and after a few minutes of difficulty, finally “just give up” because the site is so confusing, cluttered or just poorly designed that it just isn’t worth the trouble? Why does it have to be so...
I frequently advise my consulting clients to think of their display showcases as the “desks” or “workbenches” of their sales team. Just as the jeweler in their stores shop (hopefully) has everything he needs to do his job (i.e tools, supplies, etc.) close...
As the Holiday sales season approaches, it is the perfect time for the retail jeweller to take a few moments to be certain the showcase display presentations in the store are ready. Making the effort to get everything ready for the rush of customers pays off in higher...
In last month’s issue, I began this study of the differences in display strategies that the successful jeweller should consider when outfitting a retail store. If you missed last month’s column, the following is a quick overview to get you up to speed. If you...
The task of improving the display presentation in a retail jewellery store is actually a multifaceted effort that changes as you walk around the store. There is a different solution for every category of merchandise you offer. What works in your Bridal case will not...
Every experienced retailer has an entertaining cache of stories about some “crazy customers” that have acted irrationally in their stores. The stories are frequently amusing and often prompt a listener to reply “Let me tell you about one I had that was even...
Thanks, Franklin D. Roosevelt for these words. Sometimes, my clients are hesitant to make changes in their displays or overall stores due to plain old-fashioned fear. They see the need but are immobilized by the unknown. Sometimes it can be a fear of the...
How often have you heard the phrase…. “Little things mean a lot?” As a jewelry visual merchandiser, the phrase is one I repeat often because it is certainly true in its application to the retail merchandising of high-ticket items. The details evident in your...
Drive down virtually any busy street in your city and count the restaurants. It staggers the mind to see all the different choices we consumers have each day to get our preferred 3 meals. Fast food, Vietnamese food, Home-cooked food, Food served by tuxedoed waiters by...
1. Clean up your showcases.
