Click to view Summer 2024 magazine. Check these articles out: The Power of the 5 Ps on pages 26-27 Lighting on pages 50-51 Larry’s article: Creating balance in your display (PDF) cases on pages 62-63
Effective Jewelry Display
Articles
Ask yourself “Why?” and watch sales increase
Anyone that spends much time around young toddlers has likely experienced that beautiful age in which the child constantly asks, “Why?” when responding to any instruction. The redundancy in which the question is asked can drive a parent to resort to that catchall answer, “Because I said so!”
The 20-40-40 Rule
One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are sure to make it more difficult for your buyer. Make it easy to see – and to buy.
20-40-40
One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are sure to...
How to make your Bridal displays more effective
It’s a busy Saturday afternoon in the store when in walks this young couple, hand-in-hand, and make their way back to the Bridal area. As they begin to examine the merchandise there, the salesperson approaches and asks the first of what will be a series of questions...
My Store Monitor is a great idea for jewelers
Now that technology has worked it’s way into seemingly every aspect of our lives, it follows that the digital age is affecting the buying process inside your store as well. Using electronics to add value, to answer questions, to clarify selling benefits, to reaffirm...
Thoughts on creating your website
Recreating the great in-case presentation you built inside a 2 meter wide showcase to the 5cm screen on a cellphone requires a very special talent. The display principles are essentially the same but the small screen requires a slightly different focus. When planning...
The most important question you ask can sometimes be “Why?”
Anyone that spends much time around young toddlers has likely experienced that beautiful age in which the child constantly asks “Why?” when responding to any instruction. The redundancy in which the question is asked can drive a parent to resort to that...
Don’t display in your case what you shouldn’t be showing in the first place!
At the recent Canadian Jewellers show in Edmonton, I had a nice talk with a young, Canadian jewellery store owner. I had given a seminar on the “Top 10 list of mistakes jewelers make in the display of jewellery” and at the end of my remarks, offered a free 30 minute...
The most common mistakes jewelers make
Travelling around the country working with independent jewelers is not only a very rewarding experience, but it is a great way to see the diversity ideas, efforts and misconceptions that owners have. Walking into a new client’s store for the first time, I frequently...
