Effective Jewelry Display

Articles

Space Illumination

Space Illumination

Space Illumination will make or break your selling environment. The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales....

Looking without seeing

Looking without seeing

During a recent trip to a conference, a friend asked me to stop by his jewelry store for a quick analysis of his displays and perhaps a few suggestions on how they could be improved. Sales were flat and he was looking for help.

TJC Summer 2024

TJC Summer 2024

Click to view Summer 2024 magazine. Check these articles out: The Power of the 5 Ps on pages 26-27 Lighting on pages 50-51 Larry’s article: Creating balance in your display (PDF) cases on pages 62-63

Ask yourself “Why?” and watch sales increase

Ask yourself “Why?” and watch sales increase

Anyone that spends much time around young toddlers has likely experienced that beautiful age in which the child constantly asks, “Why?” when responding to any instruction. The redundancy in which the question is asked can drive a parent to resort to that catchall answer, “Because I said so!”

The 20-40-40 Rule

The 20-40-40 Rule

One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell!  Bury the piece in your crowded case and you are sure to make it more difficult for your buyer. Make it easy to see – and to buy.

20-40-40

20-40-40

One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell!  Bury the piece in your crowded case and you are sure to...