Words have power and adjectives are the most powerful of all. If someone tells a woman she looks “Nice” they will get a response. The response will be stronger if the compliment is that she looks “Beautiful.“ it is even stronger if the word used is “Spectacular or...
Effective Jewelry Display
Larry Johnson
What kind of “restaurant” is your store?
Drive down virtually any busy street in your city and count the restaurants. It staggers the mind to see all the different choices we consumers have each day to get our preferred 3 meals. Fast food, Vietnamese food, Home-cooked food, Food served by tuxedoed waiters by...
Ten things you can do with your store displays to increase your profits this … and next year!
1. Clean up your showcases.
Use Your Head When You Setup Your Showcase
Using your head when setting up the showcase!
Tell Me A Story In Your Showcase
The following is a reprint of an article by Larry Johnson that appeared in Canadian Jeweller magazine. Please tell me a story about this merchandise Rarely does a week go by at our house when we do not get some kind of charitable solicitation in the mail. Children...
Vendor Displays
The integration of vendor-provided displays into an independent store’s presentation....... There are many words written about the power of branded jewelry and its draw. A store with a vendor branded showcase full of merchandise has great appeal to the public. That is...
7 Minute Seminars – Cleaning Your Displays
This short seminar focuses briefly on a topic that can make your store more successful. Contact Larry Johnson at 817-980-2135 for clarification or further information. https://youtu.be/rWC6GVihhx0 Cleaning Your Displays
7 Minute Seminars – Before Opening Checklist
This short seminar focuses briefly on a topic that can make your store more successful. Contact Larry Johnson at 817-980-2135 for clarification or further information. https://youtu.be/ll233fbefeU Before Opening Checklist
7 Minute Seminars – A New Approach to Bridal Display
This short seminar focuses briefly on a topic that can make your store more successful. Contact Larry Johnson at 817-980-2135 for clarification or further information. https://youtu.be/rV5xzstiPfQ A New Approach To Bridal Display
7 Minute Seminars – Jewelry Cleaning Do’s and Don’ts
This short seminar focuses briefly on a topic that can make your store more successful. Contact Larry Johnson at 817-980-2135 for clarification or further information. https://youtu.be/EE1hZZ0-JXI Jewelry Packaging Do's and Don'ts