One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are sure to make it more difficult for your buyer. Make it easy to see – and to buy.
You can give your showcases a new look for about $35 each by rewrapping your floorboards. It is really easy and even the best materials will allow you to do the job for a minimal cost per case. My suggestion is that you use the same fabrics display firms use for their...
There are two major problems with aging inventory. • First and foremost it stops you from buying the stock that does sell • Second, it monopolizes resources that could be put to better use. You didn’t acquire this problem in one day and you can’t solve it in one day....
One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are sure to...
Over the last few weeks, I have been spending more time out in stores working with independent jewelers to increase their bottom-line profits by improving their displays and overall visual merchandising. I find however that many of the stores I visit have...
Ever visit a website in search of a solution or to make a purchase and after a few minutes of difficulty, finally “just give up” because the site is so confusing, cluttered or just poorly designed that it just isn’t worth the trouble? Why does it have to be so...
The use of rolling bakers carts is an effective way to transport your displays from your sales floor to a vault or safe each day. It can reduce your handling of the displays significantly lengthening their useful life. The best source I have found for these supplies...
It’s a busy Saturday afternoon in the store when in walks this young couple, hand-in-hand, and make their way back to the Bridal area. As they begin to examine the merchandise there, the salesperson approaches and asks the first of what will be a series of questions...
Now that technology has worked it’s way into seemingly every aspect of our lives, it follows that the digital age is affecting the buying process inside your store as well. Using electronics to add value, to answer questions, to clarify selling benefits, to reaffirm...
Recreating the great in-case presentation you built inside a 2 meter wide showcase to the 5cm screen on a cellphone requires a very special talent. The display principles are essentially the same but the small screen requires a slightly different focus. When planning...
