Click Here To Log In! In 2005, Larry Johnson’s “The complete guide to effective jewelry display” (EJD) was published. It instantly became the bible of jewelry display as it taught thousands of people the best way to increase their sales through better display. Over the last few years, new technical innovations, evolving styles and changing […]
June 2015 Displaying Your Bridal Case the Way Your Customer Buys It’s a busy Saturday afternoon in the store when in walks this young couple, hand-in-hand, and make their way back to the Bridal area. As they begin to examine the merchandise there, the salesperson approaches and asks the first of what will be a […]
Avoid overused (and just plain boring) words in your signage and sales presentations to set your store apart. Look up the definition of the word “adjective” and here is what you’ll find: A word or phrase naming an attribute, added to or grammatically related to a noun to modify or describe it. By this definition, […]
It’s SHOWTIME! Are you ready? It may seem like only a few months since the Holiday 2014 selling season concluded but the 2015 version is now at our door and there are some things worth mentioning while there’s still time to get your store in shape. Here are a few questions I am frequently asked […]
Design without Clutter in Jewelry Stores By Leslie McGwire, ASID ALLIED Leslie McGwire & Associates Jewelry Interior Design Company For clients, beautiful jewelry stores are represented by the number one rule: to de-clutter your store and make it as clean and as open as possible. The trend now is jewelry store designs have followed the […]
The Hottest Trend in Signage Big. Bolder. High Definition. Signage that grabs the customer’s attention, and keeps it. Edgeless Frame Fabric Signage. You see it in retail venues like Macy’s, the fashion stores along Fifth Avenue , and in airports all over the world. And brands exhibiting at JCK Las Vegas this year will be […]
Gunther Mele has announced 2 exciting new displays that will be introduced at JCK in June. Their new Bridal display is designed to display rings by style and in a good-better-best format. This matches the proven display concepts that are recommended by Larry Johnson to his consulting clients. Stop by booth # at JCK to […]
Avoid overused (and just plain boring) words in your signage and sales presentations to set your store apart. Look up the definition of the word “adjective” and here is what you’ll find: A word or phrase naming an attribute, added to or grammatically related to a noun to modify or describe it. By this definition, […]
It’s SHOWTIME! Are you ready? It may seem like only a few months since the Holiday 2014 selling season concluded but the 2015 version is now at our door and there are some things worth mentioning while there’s still time to get your store in shape. Here are a few questions I am frequently asked […]
6 display changes that will increase sales By Hannah Connorton Print April 23, 2015 New Orleans–Stocking bridal merchandise by style rather than vendor and looking like the store you want to become are two ways jewelers can increase revenues, author and consultant Larry Johnson said in an education session held Wednesday at American Gem Society […]
Design without Clutter in Jewelry Stores By Leslie McGwire, ASID ALLIED Leslie McGwire & Associates Jewelry Interior Design Company For clients, beautiful jewelry stores are represented by the number one rule: to de-clutter your store and make it as clean and as open as possible. The trend now is jewelry store designs have followed the […]
The Hottest Trend in Signage Big. Bolder. High Definition. Signage that grabs the customer’s attention, and keeps it. Edgeless Frame Fabric Signage. You see it in retail venues like Macy’s, the fashion stores along Fifth Avenue , and in airports all over the world. And brands exhibiting at JCK Las Vegas this year will be […]
Gunther Mele has announced 2 exciting new displays that will be introduced at JCK in June. Their new Bridal display is designed to display rings by style and in a good-better-best format. This matches the proven display concepts that are recommended by Larry Johnson to his consulting clients. Stop by booth # at JCK to […]
The Regal Neckform series! With five sizes available, these neckforms are perfect for any area of your store. Use varied sizes for window groupings, on shelves or niches, in-case presentation, or special event displays. The larger neckforms will highlight your statement pieces and show-stoppers, but can also accommodate ties, scarves, or any neckwear accessory! The […]
PROP TALK WITH LARRY JOHNSON MERCHANDISE IT, BABY Gifts celebrating this happy occasion are normally displayed in showcases or on shelves of wallcases: Smaller props in case, larger props on shelves. Remember that babies don’t buy, but adults do. Be sure you have some impulse items targeted toward those parents and grandparents to make the […]
Welcome to Effective Jewelry Display Online. EJD Online is a resource repository for jewelry store owners. Please excuse our construction as this site takes shape. Welcome! At EJD we have only goal: to help you accomplish your sales objectives through better visual merchandising. We have been helping small and large retailers (and manufacturers) sell more […]
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